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In Your Interest
In Your Interest brings together thoughtful, high-quality articles on money behaviour, financial decision-making, property, and the modern pressures facing high-income professionals. Each post is designed to help you understand not just the numbers, but yourself—your habits, your blind spots, your opportunities. If you’re ready to improve your relationship with money and build confidence in your financial future, this is where to start.


Why Losing $50 Hurts More Than Finding $50 Feels Good
photo credit Jax10289 / Shutterstock.com Imagine this. You reach into your wallet for a $50 note you’re certain was there earlier in the day. You flip through the month old receipts. Nothing. You check again, more carefully this time. Still nothing. Now the search begins. You check your other pockets. The car console. Your bag. The kitchen bench where you emptied your pockets earlier. You do mental replay followed by a re-entactment of the last few hours. Did I drop it somewh

Jaeneen Cunningham
Mar 135 min read


Knowing What To Do With Money Is the Easy Part
photo credit KieferPix / Shutterstock.com For most of modern history, financial knowledge was scarce. If someone wanted to understand investing, taxes, or long‑term wealth building, they had to go looking for it. Books were limited, professional advice was harder to access, and financial education wasn't really a part of everyday life. Today the situation is just the opposite. Financial information is everywhere. Podcasts discuss portfolio construction on the morning commute.

Jaeneen Cunningham
Mar 124 min read


Why can't I save money- even when I want to?
photo credit Peterfz30 / Shutterstock.com If saving was just about knowing what to do, most Australians would be rich by now. The real issue is that spending is frictionless, saving is abstract, and life is loud. We fall short on our savings goals because the system is tilted toward now. Toward convenience. Toward relief. 'Future Me' doesn’t get a vote at the checkout. Almost everyone I speak to wants to save more. They want a buffer. They want options. They want to feel stea

Jaeneen Cunningham
Feb 264 min read


Letting Go of the Search for Secrets
People are rarely encouraged to stay invested. They’re encouraged to move quickly - to act decisively before the opportunity disappears. Markets are framed as moments rather than processes.

Jaeneen Cunningham
Feb 53 min read


What Your Money Does When You’re Not Looking
There’s a reason money features so prominently in our ideas about happiness. When it’s scarce, life is harder. Decisions carry more weight. Small disruptions feel catastrophic. Money, arriving at this stage, doesn’t just bring relief; it brings a feeling of control.

Jaeneen Cunningham
Jan 285 min read


The Inertia Trap: How Delay Becomes Decision - and How to Escape It
Inertia doesn’t announce itself. It doesn’t arrive like a fire truck to a house on fire, demanding attention. It arrives quietly — as delay, as something that can wait, as decisions put off by 'I’ll get to that when things settle down'. The absence of pressure in life creates the illusion that nothing important is happening — when in fact, something important has happened and is being decided every day. Doing nothing became the default.

Jaeneen Cunningham
Dec 17, 20254 min read


The Default Decision Problem: Why capable people drift financially without making a bad choice
Intelligent, motivated people can remain stuck for years. Not because they don’t know better — but because knowing better requires sustained cognitive effort in an environment that continually drains it.

Jaeneen Cunningham
Dec 16, 20255 min read


The Slow Erosion of Financial Potential: The Risk of Not Taking a Risk
Most people think the biggest financial danger in life is taking a risk. But for many capable, hard-working professionals like you, the real threat is the opposite: it’s the slow erosion of your financial potential that comes from avoiding risk altogether.

Jaeneen Cunningham
Dec 12, 20254 min read


The Curse of Tiny Leaks: Inside The System Designed to Drain Your Financial Momentum
If you’ve ever wondered why your money moves faster than you do, the answer lies in the small, silent forces shaping your everyday decisions

Jaeneen Cunningham
Dec 11, 20254 min read


Time in the Market Beats Timing the Market — Lessons for the HENRY Mindset
The psychology behind waiting, worrying, and missing the opportunities right in front of us. Many high earners behave as if they can read the rhythm of the market the same way they read the rhythm of a project plan or workplace challenge. For many high earners, there’s a persistent tension between what they earn and what they feel . On paper, they’re doing well — progressing in their careers, ticking off milestones, expanding their lifestyle. Yet beneath the surface, there’s

Jaeneen Cunningham
Dec 9, 20257 min read


The Neuropsychology of Overwhelm: Why Your Brain Treats Money Like a Threat
Many high-income earners, business owners, and professionals carry a level of responsibility and daily cognitive load that leaves very little bandwidth for their personal financial world. That doesn't mean you’re bad with money. It means your brain is prioritising the urgent over the important.

Jaeneen Cunningham
Nov 30, 20254 min read


Where is your Ferrari? The Hidden Truth about 'Saving' Money.
Money you don’t spend doesn’t somehow march off to an investment account and begin compounding on your behalf. And this is the part of the story that matters.

Jaeneen Cunningham
Nov 28, 20254 min read


The H.E.N.R.Y. Paradox: Why High Earners Stay Stuck — and How to Break Through
Most people assume high incomes solve financial problems. But for many high achievers, income becomes a distraction — a false signal that everything is on track simply because the numbers look good. But wealth is not earned. Wealth is built. And building requires intention, structure, systems, and accountability.

Jaeneen Cunningham
Nov 27, 20255 min read


Back to the Financial Future: A Time-Travel Parable About Saving and Investing
What if you could really travel back in time? Not just in your mind — but literally, in a shiny DeLorean parked in your driveway, like something out of Back to the Future. What if you could go back to 1991, clutching $10,000 in your pocket, and choose exactly where to put that money, knowing what you now know in 2025?

Jaeneen Cunningham
Nov 20, 20257 min read


Momentum Is Better Than Motivation: How Small Business Owners Can Get Moving Again
Understanding the difference between motivation and momentum is essential for any business owner who feels stuck, unsure, overwhelmed, or unable to regain traction. And it’s also the reason why coaching can be such a powerful catalyst.

Jaeneen Cunningham
Nov 18, 20257 min read


You need to Break this Law to Gain Financial Freedom
For the overwhelming majority of people, financial independence isn’t built on giant windfalls or get-rich-quick schemes. It’s built on thousands of small, deliberate decisions. In the end, it’s not how much you earn that builds wealth — it’s how much you keep.

Jaeneen Cunningham
Oct 10, 20254 min read


5 important traits of financially savvy women
Financial acumen helps you make important decisions throughout your lifetime. Being financially savvy means different things to different...

Jaeneen Cunningham
Apr 5, 20193 min read


8 simple tips to beat impulse buying
You're trying to keep on track with your new savings regime but it can be incredibly difficult to stop the urge to buy once it’s in us....

Jaeneen Cunningham
Mar 22, 20193 min read


The 7 crucial habits you'll need to become wealthy
As many financial planners will tell you, building wealth is a process made of many small actions that add up over time. So if you want...

Jaeneen Cunningham
Apr 11, 20183 min read


Curb impulse buying and get on the path to riches sooner
We all have a considerable amount of competing financial priorities. We know we should be buying less and saving more, but sometimes it’s...

Jaeneen Cunningham
Mar 23, 20182 min read
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