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In Your Interest
In Your Interest brings together thoughtful, high-quality articles on money behaviour, financial decision-making, property, and the modern pressures facing high-income professionals. Each post is designed to help you understand not just the numbers, but yourself—your habits, your blind spots, your opportunities. If you’re ready to improve your relationship with money and build confidence in your financial future, this is where to start.


The Inertia Trap: How Delay Becomes Decision - and How to Escape It
Inertia doesn’t announce itself. It doesn’t arrive like a fire truck to a house on fire, demanding attention. It arrives quietly — as delay, as something that can wait, as decisions put off by 'I’ll get to that when things settle down'. The absence of pressure in life creates the illusion that nothing important is happening — when in fact, something important has happened and is being decided every day. Doing nothing became the default.

Jaeneen Cunningham
Dec 17, 20254 min read


The Slow Erosion of Financial Potential: The Risk of Not Taking a Risk
Most people think the biggest financial danger in life is taking a risk. But for many capable, hard-working professionals like you, the real threat is the opposite: it’s the slow erosion of your financial potential that comes from avoiding risk altogether.

Jaeneen Cunningham
Dec 12, 20254 min read


The Curse of Tiny Leaks: Inside The System Designed to Drain Your Financial Momentum
If you’ve ever wondered why your money moves faster than you do, the answer lies in the small, silent forces shaping your everyday decisions

Jaeneen Cunningham
Dec 11, 20254 min read


Time in the Market Beats Timing the Market — Lessons for the HENRY Mindset
The psychology behind waiting, worrying, and missing the opportunities right in front of us. Many high earners behave as if they can read the rhythm of the market the same way they read the rhythm of a project plan or workplace challenge. For many high earners, there’s a persistent tension between what they earn and what they feel . On paper, they’re doing well — progressing in their careers, ticking off milestones, expanding their lifestyle. Yet beneath the surface, there’s

Jaeneen Cunningham
Dec 9, 20257 min read


Why High Earners Struggle: The Hidden Force of Identity Friction
How outdated self-perceptions quietly undermine confidence, momentum, and long-term wealth. You may have climbed through several layers of responsibility, navigated high-pressure roles, and increased your earning potential dramatically, yet still carry the financial self-perception of someone you were ten or fifteen years ago. You’ve worked hard to build the life you have now. You’ve stepped into roles with greater responsibility, increased your earning power, and achieved th

Jaeneen Cunningham
Dec 8, 20255 min read


Case Study: The Two Brothers — How One Decision Became a Million-Dollar Wealth Strategy
Some wealth stories begin with clever timing, perfect conditions, or sudden windfalls. This one doesn’t. This story begins with grief. When their mother passed away, the brothers, let's call them Frank and Freddie - names changed for privacy - inherited a modest, unencumbered unit at Paradise Point on the Gold Coast, Queensland — the kind of property that, at the time, looked more sentimental than strategic. For many families, this kind of inheritance becomes a flashpoint:

Jaeneen Cunningham
Dec 5, 20255 min read


The Lifestyle Plateau: Why Earning More Stops Feeling Like Progress and What You Can Do About It
Money is emotional. Money is behavioural. Money hides in the routines of everyday life.
Breaking the Lifestyle Plateau isn’t simply a numbers exercise — it’s a coaching exercise. It requires clarity, perspective, structure, accountability, and sometimes a third party to gently cut through the noise. A good coach helps high earners:

Jaeneen Cunningham
Dec 4, 20254 min read


Thoughts Become Things (When Backed by Action)
There’s a popular idea circulating in the “manifest wealth” world: your thoughts create your reality.And to be fair, there’s truth in that. A positive mindset, clear intention, and strong belief in your direction absolutely influence the outcomes you experience. The way you think shapes what you notice, the opportunities you pursue, and the energy you bring to your work.
But there’s an important piece often missing from the conversation.

Jaeneen Cunningham
Nov 22, 20253 min read


Your Thoughts Shape Your Wealth: Why Your Money Mindset Matters More Than You Think
Thoughts are powerful. They shape how you feel, what you do, and ultimately, who you become. If you don’t take charge of them, they’ll take charge of you, pulling you into habits, reactions, and emotions that don’t serve your growth. Mindset Shapes Your Financial Trajectory More Than Income

Jaeneen Cunningham
Nov 19, 20255 min read


5 important traits of financially savvy women
Financial acumen helps you make important decisions throughout your lifetime. Being financially savvy means different things to different...

Jaeneen Cunningham
Apr 5, 20193 min read


The 7 crucial habits you'll need to become wealthy
As many financial planners will tell you, building wealth is a process made of many small actions that add up over time. So if you want...

Jaeneen Cunningham
Apr 11, 20183 min read
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